We know how to leverage great storytelling - video, experiential and social - to create business success.
At Market Edge Communications, we don’t want people just to notice your brand, we want them to engage. We create strategies that tell the stories and build the reputations of destinations around the world. We take an integrated approach to storytelling with influencers, digital and social media platforms, cutting edge events, strategic partnerships, and media relations to incite wanderlust and ultimately compel purchase or a call to action. We create strategies that tell the stories and build the reputations of destinations around the world.
Market Edge Communications is unlike any other agency you’ve worked with. It’s a tall claim but we can absolutely back it up with personalized attention and more than 25 years of hospitality industry experience - making us one of South's most experienced hospitality marketing agencies. We’re committed to long-term partnerships with our hotel and resort clients.
Great content can create emotional connections, strengthen loyalty, and leave a lasting impression. But all that greatness rarely happens without a strategy.
Our team is 100% experts-only. Our studio model is based on employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry. We are nimble and flexible while offering a full portfolio of essential in-house services. Additionally, we tap into a global talent pool to curate custom teams to provide you with world-class talent at a fraction of the cost of a traditional agency. With our model we’re able to offer lower project costs but give you far greater results.
Great branded content is tough. Content creation has shifted from a nice-to-have to a must-have for large and small businesses alike. Market Edge Communications is your one-stop content shop for purpose-driven brands who want to drive their mission through engaging and authentic content. From long-form blog posts and white papers to intranet articles and thought leadership pieces, we’ll take content off of your plate so you can get back to changing the world.
The goal of the Market Edge Communications Hospitality Content Studio is to create and establish original content as a key component of our client's marketing strategy.
In this competitive world, having a good website has become a challenging concept. As a skilled hospitality manager, you’ve taken the essential first steps to building an effective online presence – website design and booking engine integration. Although technology has made website development easier, over the years, the number of factors involved in defining a good website are more and more complex.
It’s no longer enough to just have a website online. It’s about making sure it ranks well for the right keywords, that it has a quick loading time, it competes with third-party intermediaries and that it is cross-browser compatible.
Aside from these defined challenges, there is one particular thing, which over the years, scares anyone charged with developing and maintain an effective website: Content.
Today, it is absolutely essential to your success to be found and to engage your customers.
The value of quality, engaging content is paramount to maximizing your technology investment and growing your business. Usually, this is where projects get blocked and where many technology-based companies' "drop-off" as they handover the keys to the client's “shiny new content management system.“
The questions remaining are: “What to write?”, “Are we engaging our customers?” and "Can we gain any benefit from this in SEO?" The days of build it and leave it alone are long over. Industry reports confirm the need and value of fresh, new content – DAILY.
Your expertise is providing the best guest experience possible. Ours is developing outstanding content.
There just isn’t enough time and expertise “in-house” to plan, cultivate and execute a meaningful content strategy. This is why you need a content partner working with you and complimenting your technology partner. In effect, the missing piece to your essential online presence.
View Hospitality Content Marketing Services
Market Edge Communications is a full service, strategic marketing partner to help our clients exceed their potential through content and distribution.
Content and content marketing is all about building a relationship with customers. We believe that content is a critical business asset and we approach creation of digital experiences through the lens of the customer, to ensure that we deliver the utility that serves their needs.
Brands need a strong content strategy to find common ground with their audience – outside of the product benefits or functional purpose. This part needs to be real and reflect the brand DNA, or no one – especially your customers – believe it. Only authentic dialog can create valuable emotional connections to brands and products.
Content Strategy
Content needs to connect emotionally with a consumer, sure. But every piece of content has a job to do. We think through the Why, When, and Where before every piece of content before we get to the big creative How.
Editorial Planning
Content needs a plan. We specialize in plotting out your digital content frequency and type by channel. This allows us to be ahead of the curve on content creation. Our agile approach gives us the ability to refine based on performance and track the details that really connect with consumers.
Content Development
We create content of all types. From search engine optimized articles to engaging social video to animated infographics…and beyond. We take on all the creative tasks. Design, copywriting, video production, photography…our agency of polymaths and digital experts can dream up innovative content ideas and make them an impressive, sharable, PR-able reality.
Custom Content
Content is not just an amplification tool, but can be a critical piece in the customer experience. Pitch-perfect content at key points in the customer journey can strengthen brand loyalty. We create custom content based on customer needs, to fix a pain point, or overcome barriers to purchase.
Digital Content
Distribution Brands can have mind-blowing content…but it doesn’t count if no one sees it. Every niche has it’s need, so we consider what distribution channels and methods work to achieve maximum impact.
Social Media Content
Social media content is a unique animal with as many benefits as limitations. Luckily, we’re immersed in social media best practices and instaculture. Our Agile content approach blends award-winning creative with smart social analytics to go beyond likes and hearts to truly engage customers where they spend time online.
Digital Content. Created Daily.
We work in multiple platforms, mediums, and styles. Because every audience likes something different. And we follow what works, like…
• Interactive Infographics
• Drone Footage
• Photoshoots
• Product Descriptions
• Search Engine Optimization Articles
• Long-form Articles
• Short-form Content
• Video Production
• Social Media Posts
• Animated Videos
Contact us for a complimentary consultation regarding our project or an overview for our subscription-based content services. We don't replace your CMS based website. We complement and enhance your current deployment and elevate your presence for success.
We recognize the pressures hotel managers and operators face … budgetary, staffing and training. Content is not an “extra task” to be undertaken when “they have time”. It is an essential part of your overall marketing strategies. We offer our content studio services in packages to allow our “partners” to find their best fit and know they are receiving the consistent effort necessary to succeed. Our plans are easy to budget and track results.
We create content that converts. Every asset aligns with your business goals, speaks directly to your audience and builds a conversation around your brand. We use a tiered system to produce the content you need and the results you desire.
Dedicated to providing effective marketing solutions.
Market Edge Communications, Inc. is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.