Optimum Resident Engagement (ORE)

We understand that time is money. In the event that there are insufficient resources available to social media, Market Edge Communications can pick up the slack with our Optimum Resident Engagement program.

Content

Maximize social media return on investment with quality content developed to truly engage your residents and prospective tenants. Content is the cornerstone to your social media channels and through strategy and focus generates more signed leases and resident retention.

 

Strategy = Earned Media

Earned media is the result of a driven social media campaign, formulated by an algorithm of compelling content, frequency and strategy. Fortunately for the connected consumer who appreciates brand authenticity and transparency, apartment communities cannot buy earned media – likes, recommendations, retweets, +1’s, etc. However, your apartment community can now buy all your likable and engaging content strategized specifically for your social media channels.

 

SEO + SMO

Search engine optimization campaigns fetch good results. Social media optimization through strong social media strategies is your key to social success. In the same time frame, social media optimization re-enforces relative content through alternative channels, leading to better results .

 

Retention

Social Media is your avenue to resident communication and retention. The cost to replace residents is far more than the cost of resident retention. It is important based on your apartment community’s stage of occupancy and retention the appropriate social media strategy. Optimum Resident Engagement believes in creating content which empowers resident experience while promoting your community to potential tenants.

 

Lean Thinking

Businesses run lean these days – maximize customer value with minimal time wasted by your leasing office staff. Your onsite leasing staff does not have much time to add new tasks to expanding “to do” lists of front-line customer service. Successful social media requires hours to research and develop engaging, captivating communications. This does not include the hours required to monitor social media channels. Optimum Resident Engagement is your answer to your leasing office’s overwhelming marketing to do list. Let Optimum Resident Engagement formulate your apartment community’s social media campaigns and give your leasing office valuable time back to focus on creating new leases and retaining residents.

 

ROI

Today, apartment communities cannot depend solely on paid media. Create an improved social presence for your community by using our successful social media strategies and campaigns. Effective campaigns are not measured purely by how many likes, retweets, +1’s your apartment community has, it’s about enthusiastically connecting with your residents. Online engagement leads to more web traffic, increased referrals, ratings and higher resident retention.

 

 

Sample Message Hub Screen Shot:

 

 

Pricing

For $275 per month, MEC will deliver a monthly campaign of engaging social media messages. Your onsite leasing office will save countless hours of research, development and monitoring. Engaging message topics such as apartment lifestyle, leasing information and retention messages as well as visually engaging photos and cross promotion links are all covered.

 

What comes with ORE

Facebook campaign, twitter campaign, pinterest board suggestions, how-to guides, detailed instructions, possible social media contests and community event ideas.

 

How does ORE work?

Each day your community has 5 engaging messages to choose from. Simply cut-and-paste and engage! Follow our step-by-step instructions on how to cut and paste each message. Monitor the results and respond as the conversation takes you! It’s that easy! Do I have to sign a long term contract? Are there any additional fees?

 

About Us

Ready for Optimum Resident Engagement? If you’re ready to enhance your onsite staff’s performance in essential social media channels, contact MEC about your subscription for our custom social media messaging services. You’ll improve your dialogue and retention of current residents and reach new audiences of prospective tenants. Plus, our social media messages will position your property against your competitors.

 

Complete our form and we'll contact you with additional information!

 

 

ORE INFORMATION REQUEST