Outsourced Marketing Services for the Hospitality Industry

Providing Tailor-Made Sales and Marketing Outsourced Solutions

At Market Edge Communications, Inc., we provide outsourced marketing management and expertise to build hotel and other hospitality businesses for the long term. Whether you have been operating for a long time or you’re a start-up, we work as an extension of your team to adapt your marketing strategy to your company goals.

Market Edge Communications, Inc. provides owners & operators in the Hospitality Industry a total solution to their Sales & Marketing/Distribution and Marketing Communications needs on an outsourced basis. With the goal being to achieve increased revenue in the most cost effective manner, the right strategies for the product are the key.

Marketing expertise is key to the growth of any business, but hiring in an experienced professional can be expensive. Outsourcing your marketing allows you to access years of experience, knowledge of contemporary trends, and a network of skilled suppliers in a cost-effective manner.

We work with owners that are looking to plug in a successful, risk-free marketing function into their business. Essentially the business can employ Market Edge Communications without employing a marketing manager or director, as our account managers take responsibility for your entire account.

Why? Outsourcing Marketing Consistently Proves to be Effective

Your advertising, PR and social media strategies are designed to be wide-reaching, and with so many eyes on your hotel, you want to ensure that you are putting your best foot forward. While some hotels have the luxury of a Marketing Manager, most do not, and even those that do tend to have more tasks than one person can effectively manage. Outsourcing marketing, consequently, proves itself to be is a cost-effective way to ensure that your communications are carefully crafted by trained professionals who know how to make your hotel shine.

The Market Edge team develops strategies and solutions based on the dynamic market conditions, positioning needs, competition and potential solutions that exist in your marketplace.

Outsourced Marketing Services include:

• Pre-opening sales and marketing planning, marketing plan development and marketing feasibility studies
• Sales & Marketing systems/organization installations with policies and procedures
• Marketing Plan development to ensure that your vision is achieved
• Pre-Opening Marketing including sales and distribution
• Distribution strategy covering both the traditional channels as well electronic including GDS systems and Internet pricing/positioning
• Internet strategies which we work with a partner agency to develop increased on-line presence and business
• Strategic PR and Communications Plans
• Social Media Management
• Reputation Monitoring & Management
• Sales Action Planning to map out the steps needed to achieve agreed client targets
• Recruitment of key Sales & Marketing/Distribution and Marketing Communication Executives
• For existing operations we conduct sales & marketing department specific system assessments, reviews and audits and then compare them with competitor’s

Our Approach to OUTSOURCED Marketing

We have more than 25 years of experience in professional services marketing combined with our unique content creation studio. We’re experienced in analyzing consumer groups and developing comprehensive strategies to engage your key audiences and effectively expand reach.

As your business grows, jobs that were once shared amongst the team require more time and attention. That’s the moment where difficult decisions have to be made about expanding the workforce. Marketing expertise is key to the growth of any business, but hiring in an experienced professional can be expensive. Outsourcing your marketing allows you to access years of experience, knowledge of contemporary trends, and a network of skilled suppliers in a cost-effective manner.

We work with owners that are looking to plug in a successful, risk-free marketing function into their business. Essentially the business can employ Market Edge Communications without employing a marketing manager or director, as our account managers take responsibility for your entire account.

Dedicated to providing effective marketing solutions.

Market Edge Communications, Inc. is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.

Why Choose Us?