Professional Services Marketing

With customer loyalty not as prevalent as it once was, it can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector.

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations.

Those are just some of the pervasive challenges encountered by professional services marketers. Though you may be daunted, you still must clear these hurdles to reach your audience with content that will help them and set your firm up for success.

Professional services cover law, architectural, accounting, engineering, investment firms, and more.

Unlike a product-focused company, these businesses offer knowledge-based services. Professional services companies have to ‘sell the invisible’ – intangible qualities of experience and expertise that resist easy ‘features and functions’ descriptions.

Professional service firms aren’t selling a “box,” but a relationship – and that requires close communication and engagement.

In addition, professional services firms compete within crowds of competitors who offer comparable services.

We’re proud of our record as a specialist professional services marketing agency, having worked with many respected brands. The sector demands a particular understanding of the needs of what are very often partner-managed businesses.

Market Edge Communications delivers creative digital performance for professsional services businesses. With years of experience specializing in messaging and strategy for professional brands, Market Edge is more than just a branding firm, we’re a holistic digital marketing agency for owners and senior management in multiple service lines. Increasing audiences, then converting them into clients is our forte, just like providing them with a memorable experience when they get there is yours.

Click on a service heading below to learn more:

Branding

People connect with brands that share their values and beliefs. Your brand is one of your most valuable assets. But it’s also one of the hardest things to manage in a business.
Learn More About Our Branding Services

Social Media Marketing (SMM)

Your business' personality and voice must be communicated through all social media platforms with relevant content that reaches across all social demographics. Our social media marketing team will plan, develop, schedule and post engaging social media content to elevate your business' visibility and to drive qualified traffic to your website. It's also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat... It can be hard to keep up or even know where to start!
Learn More About Our Social Media Management Services

Search Engine Optimization (SEO)

Are you worried your website isn’t being found often enough? Our approach to SEO ensures that you make a long-term impact, climbing search engine rankings to be seen by more potential customers. Increase bookings and reduce PPC advertising costs with SEO.
Learn More About Our SEO Services

Content Marketing

Good content marketing achieves a delicate balance between utility for search engines and a beautiful & seamless experience for potential clients.
Learn More About Our Content Marketing Services

Web Design & Development

A website should be engaging, easy to navigate and focused on your target audience. The user journey dictates whether you convert a prospect into a profitable customer. Each decision you make about the design will affect how a user interacts with the page. You’ve got to include the right information so that users can make informed decisions and your calls to action should drive them toward a key goal. We'll create a website that puts your users first.
Learn More About Our Web Design Services

Digital Strategy

A strong brand and hard-working website are prerequisites of a healthy business pipeline, but to get the best value from them they need to be backed-up by a considered strategy.Having a solid plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign and dollar spent is working for your strategic business goals.
Learn More About Our Digital Strategy Services

Email Marketing

Email marketing, if done right, can provide your company with one of it's greatest marketing and sales channels. Our email marketing experts manage complicated workflows and stay abreast of the most up to date programs so your potential clients receive the most relevant information to them from your brand’s emails.
Learn More About Our Email Marketing Services

Reputation Management

Your business reputation is fundamental to your survival and growth. It always has been. But in today’s digital world it’s under the spotlight and subject to more scrutiny than ever before, which is why online business reputation management isn’t a ‘nice to have’ any more. It’s essential.

You’ve worked hard to build a strong reputation in your industry, but it’s frighteningly easy for that great work to be undone. It doesn’t even take a full-scale PR disaster to cause long-term damage to how people perceive your brand. All it takes is a blogger with an agenda, a guest with a bad experience, an unflattering photo or a journalist desperate for a story.
Learn More About Our Reputation Management Services

Our Approach to Professional Services Marketing

We have more than 25 years of experience in professional services marketing combined with our unique content creation studio. We’re experienced in analyzing consumer groups and developing comprehensive strategies to engage your key audiences and effectively expand reach.

We give firms the knowledge and tools to thrive

Whatever your goals — sustained growth, greater visibility or attracting better talent — we deliver the roadmap and tools to take you there. We attack a complex marketplace with simplicity: an easy-to-grasp strategy, crystal-clear messaging and the right marketing tools for the job.

Dedicated to providing effective marketing solutions.

Market Edge Communications, Inc. is committed to providing specialized services most appropriate for each client’s unique needs. Market Edge successfully provides customized content marketing services to a wide variety of clients, from national brands to local businesses. We are a dedicated marketing "partner" committed to your success.

With customer loyalty not as prevalent as it once was, it can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector.